Why did you choose Traver Technologies to be your training and consulting partner?
“We called about 15 dealerships, and everyone felt that Traver had significantly impacted their business.”
“Here at our store we have run the course of training programs (or so we thought) not finding one that could take us to the next level. In July I was introduced to a member of your team and decided to make the visit to your BD Boot Camp for Managers with the choice of implementing or not implementing Traver in our store. The responsibility of making that kind of decision for the dealership was greatly eased within minutes of stepping out of the 4th floor elevator and being greeted by the receptionist, the facilitator, and several SAE’s that just happened to be there. At the end of the four days of no nonsense training and relaxed environment you showed me that planning your work with Traver and working your plan with Traver was what we needed to get to the next level.”
“Traver Technologies made many claims when proposing consulting services to our management team. Traver’s vice president assured us that most clients see an increase in sales volume, an increase in profit, an improvement in CSI scores, and a reduction in employee turnover. Any dealership would be delighted to see these types of results but few, if any, consulting firms can deliver as promised. Our initial training began in last January and here is where we currently stand:
- New Vehicle Sales are up 37% over prior year
- New and Used Vehicle sales gross is up 29% over prior year
- We have recently moved into the top 100 stores nationally in Sales Satisfaction for our manufacturer
- Turnover in the sales force is at 0.0% for the year (zero point zero!)
- Profitability? Let’s just say we are very happy with our current results!
Obviously, we are pleased with the early results and very optimistic about our future growth with the assistance of Traver Technologies services.”
“We chose Traver because of the willingness to learn about us upfront and not assume what we needed. They came in, studied our business, and made a proposal no dealership could pass on. That time with our managers before we made the decision to go with Traver was critical.”
“We are part of a 20-group, and one of the hold-outs on this whole BD thing. But after you see the results for months, it is a no-brainer.”
What impact have you seen in your dealership?
“It enabled us to become market-effective, and improved our CSI above zone average to a point to where we made GM’s Mark of Excellence.
“We were able to seriously cut back our newspaper advertisements by $18,000 a month with no reduction in sales. That should appeal to anyone.”
“We’re at a down market, everyone else is off, and we’re up 50% over a year ago.”
“One of the biggest improvements we’ve seen from our relationship with Traver is that we’ve been able to retain our sales staff, and they have become more successful.”
“We have grown 40% over the past 2 ½-3 years.”
“The first quarter of this year was the most profitable in our 52-year history.”
“Well it’s affected the dealership growth-wise incredibly. When we started the BDC a little over two and a half years ago, we were selling about 400-425 units a month. Currently we’re averaging 820 units a month and that’s in the space of two and a half years.”
What is your opinion of the training and consulting services?
“One of the great assets of Traver trainers is the fact that they can walk the talk.”
“Your training has not only given our salespeople the skills to accomplish their goals, but also the confidence to get an appointment.”
“We made 98 appointments our first week. We will be close to 100 appointments this week. Our entire team is energized and we’re looking forward to our trainer being back next month.”
“If there was a Pro Bowl in Honolulu in February for sales trainers your team at Traver Tech would be well represented.”
“Your sales training is the best I’ve ever attended in my 32 years in the business.”
“It’s our little secret, it’s our little prize and the reason we’re selling 300-400 cars a month. It’s probably the greatest thing a salesman could have or the greatest asset a salesman could have in their corner.”
How important was the BD College® to your management team?
“I’ve been twice! Prior to going to the class, I felt like there were better things that I could do than go to Houston, Texas – and I think all managers pretty much agreed – until we went. We went in rounds – I think four waves of us went – the first wave of managers went and called the second day and were extremely excited about the process and about what they had learned. Based on that, the rest of us got excited, so our expectations went up. After going to the training, after a couple of days, we were ready to come home and get going in the process. So, it was very beneficial. Quite honestly, I don’t see how a store could effectively implement a BD process without going. In fact, it would be just about impossible.”
“It was treacherous, it was certainly a Boot Camp, and that’s probably a great name for it. They (Sales Managers) came out of there knowing there was a better way of doing business, but learning that better way to do business was difficult and it wasn’t difficult in terms of hard to learn.”
“When they (Sales Managers) they’re somewhat resistant to going out of sacrificing the time, but I tell you, you wouldn’t believe the way they come back. They come back with a new thinking of the way the whole system works. It really does work.”
Is this difficult to implement?
“We have been a Traver customer for 14 months. Changing the culture in our dealership has been a huge undertaking. Have had our setbacks and successes. Our successes have been in the last six months. Since March, our sales are up 24%.”
“I talked to many dealers who tried the BDC and failed. Improper training and conviction appeared to be the culprits. I looked at several other companies and even considered going the cheap route and doing it ourselves. Thanks for the personal attention each of your employees have given us. Our team is growing and we are kicking butt.”
“No. Just do what they tell you and you will be in great shape. They have 'been there, done that' so many times; you just have to trust them. We did, and took our store from averaging 280 to over 500 in under two years.”
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