|
Electronic Appointment Display
Technology provides the dealership with advantages
that most manual systems do not. One such example is the ability
to electronically display the dealership's confirmed appointment
business each day on the showroom floor.
A kiosk or wall-mounted sign placed in the showroom
reception area provides a non-confrontational and professional greeting
to every showroom guest who has a scheduled appointment. The sales
consultant's name appears on the sign as the "host" for
their guest. This system quickly becomes a favorite among sales
consultants as they benefit through higher closing averages and
commissions.
All told, this system provides the acclaim and
reinforcement the sales consultants deserve. From a management perspective,
the sign indicates the number of confirmed appointments for the
day. This is important, since the daily appointment rate should
never fall below one confirmed appointment per sales consultant
per day.
Thus, this electronic sign provides the management
team with a digital, at-a-glance tool indicating the most current
performance. Through this system, the confirmed appointments in
the Traver BD System Software are electronically downloaded from
the BDC computer.
A standard RJ-45 jack and telephone line send
the information to the sign in seconds. The equipment is delivered
to the dealership, installed and maintained by the OEM, and for
a professional appearance, the sign is available with a backlit
ad panel, customized with the dealership's logo. The overall impact
of this sign cannot be overstated. Properly utilized, it is an incredibly
productive component of the business development process.
|