Business Development Center (BDC®)
The daily business development effort is centralized through a dedicated facility known as the Business Development Center (BDC). The BDC is utilized as the "marketing center" of the dealership and organizes people and information in an effort to create quality showroom traffic through daily appointment setting.
The BDC requires ample space and resources for 20-25% of the dealership's sales consultants at one time. This distraction free environment supports daily follow-up procedures by utilizing customized software, such as the Traver BD System, for tracking information of all telephone activity to showroom prospects and current customers.
The BDC structures and streamlines the daily activities of the sales consultant, providing them with 90 minutes of organized time for appointment setting, prospecting and customer contact. When the sales consultants arrive in the BDC for their scheduled 90-minute shift, the following resources await them:
- A daily marketing plan (DMP) with a list of the day's scheduled contacts and suggested activities
- Laser printed letters of correspondence to unsold prospects and sold customers, ready for their signature
- An up-to-date goal tracking system providing current information on their sales and BDC performance
When a dealership executes business development practices successfully, all daily follow-up and critical client contact procedures become routine and outcomes become predictable. Traver Technologies can assist the dealership in selecting the proper location, layout, technology, schedules, etc. for a dealership's BDC. Traver Technologies provides dealerships with experience and guidance in making all of these decisions. For more information or to schedule a visit with your RM contact your local Regional Manager.