Business Development Center (BDC^®)

The daily business development effort is centralized through a dedicated facility known as the Business Development Center (BDC). The BDC is utilized as the "marketing center" of the dealership and organizes people and information in an effort to create quality showroom traffic through daily appointment setting.

The BDC requires ample space and resources for 20-25% of the dealership's sales consultants at one time. This distraction free environment supports daily follow-up procedures by utilizing customized software, such as the Traver BD System, for tracking information of all telephone activity to showroom prospects and current customers.

The BDC structures and streamlines the daily activities of the sales consultant, providing them with 90 minutes of organized time for appointment setting, prospecting and customer contact. When the sales consultants arrive in the BDC for their scheduled 90-minute shift, the following resources await them:

• A daily marketing plan (DMP) with a list of the day's scheduled contacts and suggested activities
• Laser printed letters of correspondence to unsold prospects and sold customers, ready for their signature


• An up-to-date goal tracking system providing current information on their sales and BDCperformance.

Designing a BDC^®

As a result of the BDC, daily follow-up procedures become a routine business practice. Traver Technologies assists the dealership in selecting the proper location and layout for the BDC during a BD Process Evaluation.

Many considerations need to be made prior to building a BDC. The location, size, technology options and expansion capabilities must all be addressed early in the plans. Traver Technologies provides the dealership with experience and guidance in making all of these decisions.

Many of the obvious decisions do not require help, however Traver Technologies can provide cost saving ideas for the obvious decisions in addition to insight into the not so distant future. Options regarding the most recent trends in furnishings, technology and processes related to business development practices are shared with the dealership.

Typically, this assistance is performed during the initial BD Process Evaluation, however it can be scheduled to accommodate the dealership's needs. To date, Traver Technologies has assisted hundreds of dealership organizations plan and develop their BDC facilities.