Traver Technologies has developed a complete, well-designed, and thoroughly researched approach to the sales and sales management processes to achieve maximum sales productivity in the dealership. The method is known as the Business Development System or BDS. The BDS offers an extensive array of solutions to key dealership processes – from sales consultant retention and reducing cost of sales to customer retention and providing a daily marketing plan.
The BDS is built around a Business Development Center (BDC) run by a Business Development Manager (BDM) together with an integrated software solution that allows the dealer to focus on the customer as the center of the business. This unique assembly of people and process, combined with a 360° view of the customer, serves not only to increase showroom appointments, sales and customer loyalty, but also to put the dealership in a superior and more competitive position.
Traver Technologies' method of training sales and management personnel to implement a daily follow-through process has made follow-up second nature for their client dealerships nationwide. Consistently executed customer follow-up is the crux of the BDS and creates an appointment-based business. The additional sales are a result of improved communication to incoming phone prospects, unsold showroom prospects, and previously sold owners which are the staple of the dealership's sales opportunities.