Call of the Nation^®

The "Call of the Nation" gives the opportunity for a sales consultant to be a celebrity for the week if their call is selected. Typically, the dealership awards an additional cash bonus to any sales consultant who achieves this merit. Traver Technologies sponsors various contests throughout the year, directly awarding cash or prizes to the grand champion of each of these sales contests.

This unique process is a powerful conditioning exercise, allowing the student to be the teacher during the weekly scoring task. The process also instills that every call to the dealership should be treated like a shop call.