Retail Coaching

All training dealerships are assigned a Senior Account Executive (SAE). Your SAE is your primary contact for retail coaching. Retail coaching is a resource available to you through phone calls and dealership visits. Your SAE will use key measuring tools provided by your dealership, such as an RP040, Retail Coaching Report, or the 15-Minute Management Tool, to coach you and your management team on how to grow your organization.

Your SAE will institute a Dealership Operating Plan (DOP®) establishing an “Annual Plan” committed to by your management team. The DOP will be measured against periodically to quantify and qualify growth relative to your training initiative.

Your dealership will also receive weekly Shop CallsSM, including Call of the Nation®. These calls are scored against the principles taught during portions of your training and should be presented as a conditioning process once a week. Contact your SAE with questions on how best to leverage the weekly Shop Call meeting.

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