BDM^® Training Academy

"Directing the Dynamics of Profitability" Part of the BD College - Unlimited BDM/CRM Academy Education Wing

Designed exclusively for:
All BDM and CRM personnel

When is this course offered?
See Calendar (9 days, 3 days each visit, 9:00 a.m. - 4:15 p.m.)

Our objective:
To provide new Business Development Managers with a clear picture of their mission and purpose in the dealership and the skills necessary for 25% annual growth.

Why attend?
The role of the BDM is tremendously dynamic and requires continual training for the person in this crucial position. We prepare BDMs for their role, providing the continuing support they so desperately need. The BDM Training Academy provides your BDM multiple contacts with our highly trained staff. The benefits are many - your BDM will be exposed to many obstacles, problems and opportunities. BDM Training Academy provides solutions for dealership growth.

Phase 1 (3 days)

• Develop an annual growth plan for your dealership that nets 25% annually.
• Manage and direct front-end profit centers monthly to maintain growth.
• Manage incoming phone-ups to grow your store by 7-15% monthly.
• Organize and structure dealership schedules for efficiency.
• Two drills to teach managers how to coach people.

Phase 2 (3 days)

• Install and sustain a guest tracking process that works and involves management.
• Establish a process for selling your unsold showroom traffic and grow your store by another 8-15% monthly.
• Two drills to teach managers how to coach people.
  

Phase 3 (3 days)

• Establishing, attaining, and exceeding the dealership and sales personnel's objectives.
• Facilitate weekly management and sales consultant "trim-tab" meetings.
• Develop specialized customer-centric loyalty practices.
• Develop and manage retention and loyalty strategies that will grow your dealership by 10-20% more monthly.
• Two drills to teach managers how to coach people.
  

BDM Certification
Your BDM is managing 70-80% of your business. Your entire management team had a track record of success prior to becoming managers in your dealership. What about your BDM? There are very few certainties in life. BDM Certification just happens to be one of them. A certified BDM knows how to grow a store 25% year after year. You may elect to have one of our BDM Certified Train-the-Trainers test your BDM over a period of two days at your dealership (all expenses paid). This offers an objective look at processes relative to BD in your own environment. BDM Certification occurs after successfully completing this two-day evaluation. The trainer will also work to modify processes to best fit your individual dealership's needs without limiting BD's ultimate success; a consistent 3:1 appointment ratio. When elected, BD College will contact you to schedule certification.