I-Showroom™

This program is the only one of its kind in the marketplace and is designed to educate your showroom sales staff and managers on the best practices in negotiating with customers that are Internet-influenced. The majority of today's showroom traffic has gone to the Internet to gather information about their potential vehicle purchase such as pricing, availability, trade values and financing rates—thus the term "Internet-influenced". We will train your staff on where and how these customers are using the Internet to get this information, which will boost their confidence and level the playing field when dealing with this New Consumer.