Internet Competitive Analysis (ICA^TM)

This service provides you with an accurate picture of your Internet sales process as compared to a competitor(s) of your choice. As seen through the eyes of your prospects, Traver Technologies will anonymously shop your Internet personnel, ranking how your customers were treated versus your competition’s treatment of them under the same circumstances. The objective of this service is to give you the competitive advantage of knowing how to leverage your Internet sales process against that of your competition. In addition, we will determine what your Internet pricing should be for each model that you sell based on the competition’s pricing.

Traver Technologies will provide you with answers and solutions to the following Internet best practices that will make or break your Internet sales:

• On-line Buying Service: which ones are really delivering and which ones are not?
  
• OEM Website: How well are they processing leads to your primary market area?
  
• Search Engines: If the customer goes to the top 10 search engines (Yahoo, Excite, etc.), do you even show up in the searches and where?
  
• Your Competition: How does your Internet department and dealership’s website stack up against your competition’s?

This service will expose the areas that your Internet sales department must improve upon and leverage the areas in which it is superior. The results of our studies will be posted on an extranet (private access only).

How Do you Stack up?
sing industry best practices as a benchmark, we will provide you with a web-based review of our findings. During the web-based review, you will consult with one of our e-Commerce Analysts who will explain and illustrate in detail the findings in each of the critical areas. Also included in this review is the analysis of your existing website and web presence. Our trained staff will navigate your site and rate the usefulness, quality and visibility based on the following criteria:

Eight Website Enhancements