Internet Competitive Analysis (ICATM)
This service provides you with an accurate picture of your Internet sales
process as compared to a competitor(s) of your choice. As seen through
the eyes of your prospects, Traver Technologies will anonymously shop
your Internet personnel, ranking how your customers were treated
versus your competition’s treatment of them under the same
circumstances. The objective of this service is to give you the competitive
advantage of knowing how to leverage your Internet sales process
against that of your competition. In addition, we will determine what
your Internet pricing should be for each model that you sell based on the
Traver Technologies will provide you with answers and solutions to the following Internet best practices that will make or break your Internet sales:
- On-line Buying Service: which ones are really delivering and which ones are not?
- OEM Website: How well are they processing leads to your primary market area?
- Search Engines: If the customer goes to the top 10 search engines (Yahoo, Excite, etc.), do you even show up in the searches and where?
- Your Competition: How does your Internet department and dealership’s website stack up against your competition’s?
This service will expose the areas that your Internet sales department must improve upon and leverage the areas in which it is superior. The results of our studies will be posted on an extranet (private access only).
How Do you Stack up?
sing industry best practices as a benchmark, we will provide you with
a web-based review of our findings. During the web-based review, you
will consult with one of our e-Commerce Analysts who will explain
and illustrate in detail the findings in each of the critical areas. Also
included in this review is the analysis of your existing website and web
presence. Our trained staff will navigate your site and rate the
usefulness, quality and visibility based on the following criteria:
Internet Lead Process Three Fundamentals
• How Long to Respond
• Quality of the Response
Web Visibility Search Engines
We research 10 top search engines for your website’s presence and ranking.
Successful Website Twelve Fundamentals
|• Visually Appealing
• Ease of Navigation
• Vehicle Information/Research
• New & Used Vehicle Inventory
|• Parts Information
• Service Information
• Trade Evaluation
• Sales Process
|• Financing Information
• Quick Quote
• Warranty Information
• Contact Info/Directions/Map
Eight Website Enhancements
|• Build to Spec.
|• Consumer Links
• Search Site
• Personal Web Pages