Measuring Impact

We believe that you must measure what you train. It is important to establish baseline performance and ROI and to constantly reevaluate your progress. Traver utilizes several proven tools and processes for this purpose.

Most relationships begin with a Dealership Operating Plan (DOP). It is an industry exclusive and measuring baseline performance and creating an annualized growth plan for a dealership. The DOP is leveraged throughout the Retail Coaching process.

We have several ongoing qualitative and quantitative measurement tools. The Retail Process Assessment (RPA) is used to establish baseline performance and helps identify competitive state within a given market place relative to Sales Calls, Internet, Service Calls and Parts Calls performance.

Weekly mystery shopping is an ongoing measurement and conditioning tool used by our dealerships. Weekly dealerships undergo mystery shopping experiences in Sales, Service and Internet, which expose true performance both qualitative and quantitative.

Moment Of Truth Intelligence (MOTI) is an exclusive and amazing technology that actually captures both phone and face-to-face conversations, and then listens to them through an analytical tool, all without any human intervention. The conversations are measured against standing best practices and the tool notifies you of good, bad, effective, and ineffective conversations in a dash-board setting.

Retail Coaching is a function of our SAE and your management team working together, gathering and evaluating key performance metrics to identify current loss sales (fixed and variable), and identifies future growth potential. Great retail coaching is a by-product of an engaged management team at the dealership, good data, and a willingness to invest the time discussing the realities of your business openly with our team.