Process Champion School

"For Right Relationship Customers Only" Part of the BD College - Unlimited Executive Education Wing

Designed exclusively for:
Executive Level Managers - Dealer Principal, General Manager & GSM

When is this course offered:
Monthly See Calendar

Our objective:
To maximize results from the person who has been empowered to drive and leverage the dealership’s resources to facilitate change and develop e-CRM processes.

Why attend?
The Process Champion performs a vital role in the dealership by breaking new ground in e-CRM through process change. The Process Champion is charged with establishing relationships with and retaining e-customers, while at the same time being a teacher, a leader and a facilitator of change in the dealership regarding CRM.

Day 1 Create an annualized e-CRM business plan to maximize the dealership system, processes, and people to optimize the results.

Day 2 Changing process within an organization always has its challenges, and we will identify the objections the dealership is going to face and provide multiple solutions for overcoming those obstacles. Leading people through the necessary changes to create a consistent process is the key learned in this segment. How to handle objections, provide the personal coaching and expertise to have the creditability and trust to make deep impact will be discussed. In addition, performance drivers and compensation plans will also be a part of the curriculum.

Day 3 This day's focus will be mapping out the key contact strategies that are unique to each dealership. This will set the tone for the proper contact methodology, correspondence and dialog that will promote a more personal image to the dealership's prospects and consumers. The dealership will be prepared to give the AE who performs their install the information they need to create their contact schedules, with correspondence and calls.

Day 4 This day is spent reviewing the reports and tools that measure the increase in sales and profit from the e-CRM actions. We will teach the Process Champion how to discover the areas in which the dealership has the greatest opportunity for positive impact to their NOI. We will do this by showing the Process Champion where to look for reporting tools, why they should use them, and how to use them for maximum effectiveness.