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Shop CallsSM
The weekly mystery Shop Calls service is a performance
monitoring system for inspecting and rewarding effective telephone
principles relative to incoming sales calls. This unique "shopping"
system provides the dealership with a weekly taped phone call of
one of the dealership's sales consultants taking an incoming sales
call.
The call is scored based on the principles of
the Traver Technologies Scorecard and is shipped to the dealership
for the weekly training meeting. In the meeting, a blank Traver
Technologies Scorecard is handed out to each sales consultant and
the call is played for everyone to score according to the principles
of the scorecard.
If the sales consultant who was taped scores 90
points or more (out of a possible 145), the dealership awards a
cash bonus of $50. If the 90-point benchmark is not met, the cash
bonus carries over to the next week. Also included on the weekly
tape is the "Call of the Nation", the highest scored shop
call in the country for that week.
Call of the Nation®
The "Call of the Nation" gives the opportunity for a sales
consultant to be a celebrity for the week if their call is selected.
Typically, the dealership awards an additional cash bonus to any
sales consultant who achieves this merit. Traver Technologies sponsors
various contests throughout the year, directly awarding cash or
prizes to the grand champion of each of these sales contests.
This unique process is a powerful conditioning
exercise, allowing the student to be the teacher during the weekly
scoring task. The process also instills that every call to the dealership
should be treated like a shop call.
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