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CONTACT:
Mandy de Leon, 281-886-1422
Mdeleon@travertech.com
Traver Technologies adds e-commerce to its
line of automotive dealership business solutions
Houston-December 11, 2000-Traver Technologies,
a Houston-based automotive industry consulting firm and the originator
of the Business Development System, announces a new venture in its
10-year history: e-commerce solutions for automobile dealerships.
"Our new e-commerce Internet solutions integrate
thoroughly with the overall Business Development philosophies and
processes that we teach our clients," says John Traver, President
and CEO of Traver Technologies. "Our traditional methods of
Business Development and e-Business Development both have finding,
selling and retaining new customers as the main objective.
"We are committed to helping our clients
in this fast-growing niche market segment," says Traver. "We
took well over a year to thoroughly research and determine how we
could best help our dealership clients be successful in e-commerce,"
continues Traver. "Anthony Monteiro is one of the people we
found who could expedite our e-commerce solutions."
Anthony Monteiro, Director of e-commerce for Traver
Technologies, has an extensive background in both e-tail and retail
automotive sales environments. During his career, Monteiro became
an integral part of the development and growth of Autoweb.com which
became the nation's largest automotive online buying service. Prior
to joining Traver Technologies he started dealertools.com, an Internet
sales training site that focused on Internet sales department training
and technologies. "Anthony's hands-on leadership experience
will enable Traver Technologies to bring a complete e-commerce solution
to our over 250 existing clients," says Traver.
"I am excited about this opportunity to build
this division with John and his group," says Monteiro. "Their
existing Business Development training and software applications
are already cutting-edge. My knowledge of e-commerce and automotive
e-tailing is a perfect fit, and we have worked hard to combine our
domain expertise to bring a total solution to the marketplace."
"Our new Internet solutions are a great way
for our clients to take advantage of this rapidly growing segment
of the market ," says Traver. "Our changing times are
indicating that there will be no easier or more efficient way to
maintain a long-term relationship with a customer than through the
Internet. Through the Internet, you can send a "thank you"
to customers, or remind them about scheduled maintenance on their
car, or remind them that their lease is almost up, or tell them
about special promotions. The opportunities are endless.
"We've already had tremendous response to
our Internet Competitive Analysis product," continues Traver.
"It's a great way for a dealership to leverage itself against
the competition. We shop our client's website and a competitor and
provide a report showing how the sales process stacks up - how quickly
e-mail leads were processed, how the site ranks in the major search
engines, how the on-line buying services are performing and much
more."
Some of the other products and services Traver
Technologies is offering in its e-commerce efforts include:
Internet personnel placement and
training;
Internet web design
and hosting;
Inventory analysis
and publishing service that will publish and update inventory
to the client's own and national websites;
Wireless lead management
software to increase the efficiency and response time of Internet
leads by delivering leads instantly to the Internet sales team;
Website enhancement
and design services.
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